You Can’t Innovate Like Apple
Alain Breillatt summarises why companies will find it hard to innovate like Apple.
First, forget about it unless you are willing to invest significantly and heavily to establish a culture of innovation like Apple’s. Because it’s not just about copying Apple’s approach and procedures. The vast majority of executives who say, “I want to be just like Apple,” have no idea what it really takes to achieve that level of success. What they’re saying is they want to be adored by their customers, they want to launch sexy products that cause the press to fall all over themselves, and they want to experience incredible financial growth. But they generally want to do it on the cheap.
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