Write for Reuse
Jakob Nielsen provides timeless advice for online writing:
- Assume your information will be used out of context. Content might be either displayed in different contexts or users might read only a selected bit of the full page. (The hints above can help you determine whether your information works out of context.)
- Modularize your information, so that each content chunk addresses a single issue. If you cover two things in one chunk, the second will often be overlooked.
- Use specific language. Concrete terms are more likely to help people who have a different perspective on the content. Generic or broad terms can be misinterpreted — or overlooked, as we saw in the example.
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