Working Knowledge: Does Your Product Have Buzz? Tap into an Online Newsgroup
Working Knowledge: Does Your Product Have Buzz? Tap into an Online Newsgroup"Word of mouth can and should be measured just as all of the other key metrics of a company's success are typically measured. Just because it is a difficult phenomenon to get one's hands around doesn't mean that it should be thought of as purely "qualitative." We think that our method for measuring it—in particular, our approach to the consideration and measurement of dispersion—will be very helpful to companies in this regard."
Permalink | Tuesday, November 26, 2002
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