Wired: A Smarter Way to Sell Ketchup
Wired: A Smarter Way to Sell KetchupCognitive science isn’t just being put to work for better marketing – it’s also helping to make more sophisticated products. There’s cog-sci fieldwork behind cereal ads, and lab experiments support the marketing of jeans. Cognitive scientists are investigating why kids might feel positive about, say, Coke but hate Pepsi; or why Zoog is a catchy add-on to the Disney brand...
Example: In Australia, researchers are using a brain-imaging technique called steady-state probe topography to monitor volunteers watching TV commercials. It turns out viewers respond better to ads with longer scenes between cuts. The lesson here: MTV-style quick cuts may be cool, but they distract viewers from the message.
Permalink | Monday, November 18, 2002
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