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Why Logic Often Takes A Backseat

This article from BusinessWeek highlights another neuroscience application: neuroeconomics:

"Neuroeconomics, while still regarded skeptically by mainstream economists, could be the next big thing in the field. It promises to put economics on a firmer footing by describing people as they really are, not as some oversimplified mathematical model would have them be. Eventually it could help economists design incentives that gently guide people toward making decisions that are in their long-term best interests in everything from labor negotiations to diets to 401(k) plans."

Neuroscience has been getting a lot of buzz lately. National Geographic, Nature, New Scientist, Business Week and others have had feature-length articles on neuroscience applications. On the learning front too, George Siemens has already pointed out that neuroscience may go on to shape and define the future of learning.

Here are two books that have helped me to learn about neuroscience: Steven Johnson's Mind Wide Open, and Tom Stafford and Matt Webb's Mind Hacks.

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