Wells Fargo editors’ newsroom model wins Ragan laurels
Interesting write up on how Wells Fargo goes about publishing their corporate newsletter. What amazes me in this story is the discipline that the team of 4 have to create a compelling newsletter over and over again. Now why can’t we follow the same model on our intranets?
Mike Bares, editor, explains how the newsroom atmosphere works: “Sources pitch stories, and we make decisions on which ones to cover,” he says. “We have story-planning sessions and spend a lot of time interviewing sources. It’s intense, as breaking news crosses our desks, but interspersed with periods of calm.”
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