Web Review: Communities and Commerce:
Web Review: Communities and Commerce: Beyond the Bulletin BoardNow that the Internet economy has been rationalized, so to speak, community is once again the buzzword du jour. But this time, "community" isn't just a tacked-on benefit—a front door tool or a chat box feature added as an afterthought—it's the core of the online initiative. Communities are now being leveraged as feedback mechanisms that tie directly into a company's operations, and they're becoming the linchpin on which commerce efforts are built. Just as products and services have an impact on the community, the hope is that these communities will have a formative impact on products and services.
Permalink | Tuesday, August 14, 2001
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