Web customers crave speed, not emotional experiences
Gerry McGovern has a point here about web customers craving speed:
People don’t want experiences on websites. They don’t want to emotionally bond with a website. When was the last time you felt delighted after you booked a flight? Did you have a great experience booking that cinema ticket or did you have a great experience at the cinema?
usability, ux Add tag Permalink | Sunday, September 19, 2010
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