Washington Post: Why Won’t We
Washington Post: Why Won't We Read the Manual?But even when the manuals are easy to understand, they may not be entertaining enough for today's consumer, especially younger ones who have grown up with the fast-paced world of MTV, computer games and the Internet. They are used to having information delivered in a rapid, colorful and stimulating way, and they want directions to be equally snappy.
Permalink | Monday, May 27, 2002
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