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Using research to end visual design debates

Nick Myers from Cooper gives us a strategy to deal with those never ending debates about this shade of blue or that gradient of red, especially from project sponsors and stakeholders:

The visual design process is essentially composed of a series of decisions that establish a strategy, then define a visual system in increasing degrees of detail and clarity to optimally satisfy that strategy. Relying on subjective feedback to make these design decisions can be disastrous and will result in a design that may be acceptable to your team but has no appeal to users.

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