User Interface 7West: The Art of Being Human
User Interface 7West: The Art of Being HumanFor many Web sites, whether for businesses or organizations, we simply plug in and play the bare technology - the super-duper means of information delivery. All the site visitor sees and feels is the design, the interface, the links and the clicks. The experience is about as warm and human as banking with an ATM machine... And then we sit in our expensive offics and wonder why it is that we get such terrible conversion rates on our sites, why so few people continue to open our emails or read our newsletters.
Permalink | Wednesday, November 20, 2002
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