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User Interface 7 East: Getting from Research to Personas: Harnessing the Power of Data

User Interface 7 East: Getting from Research to Personas: Harnessing the Power of Data
Kim Goodwin writes about the need to focus persona creation around behavioral variables rather than demographic variables. She gives some guidelines: 1) Gather ethnographic user data, 2) Add contextual details, and 3) Use narrative to bring out the persona's attitudes, needs, and problems.

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