Usability and listening to customers have limits
Gerry McGovern on balancing usability and real value : "Usability sometimes misses the point. If you’re trying to sell me red shoes, I don’t care how user-friendly your website is, I’m just not interested in buying. If you’re charging me 30 percent more than your competitor, all your fancy usability is pretty much irrelevant. If I think this product is cool and I must have it, I will gladly suffer an unusually designed website just to get my hands on it."Permalink | Monday, July 05, 2004
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