Top-Down Disruption
More ideas from Clayton Christensen, this time looking at the fortune at the top of the pyramid:
"In stark contrast to the bottom-up variety, top-down disruptive innovations actually outperform existing products when they’re introduced, and they sell for a premium price rather than at a discount. They’re initially purchased by the most discriminating and least price-sensitive buyers, and then they move steadily downward, into the mainstream, to recast the entire market in their own image. A top-down disruption is as revolutionary as a bottom-up one. But the good news for incumbents is that they have a much better chance of surviving, or even spearheading, the former than the latter."
Permalink | Monday, May 30, 2005
Page 1 of 1 pages