The Year of Learning Dangerously
The spirit of discovery is precisely what inspired an experiment in learning at the Portland, Oregon, headquarters of advertising maverick Wieden+Kennedy. In April, W+K launched a pioneering advertising school called "12." Instead of a formal curriculum or full-fledged faculty, 12 offers 12 students 13 months of real work for very real clients.
This kind of apprentice-style education is set to rise. It provides a place where energies can be focussed into experimenting and learning -- the essential ingredients that foster innovating thinking.
Permalink | Saturday, January 08, 2005
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