The Well: Conversations with Howard Rheingold, Smart MobsThe Well: Conversations with Howard Rheingold, Smart Mobs
"I say again - 'virtual communities' are not natural. They have to be created, grown, and nurtured, over time. And the key ingredient always will be 'virtual community leaders' - whether they function as moderators, or those who emerge from a group and just 'lead' naturally, or that they are *very* advanced techs who can structure their systems to support group dynamics, and not be shaped by the system they are on."
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