The Standard: The Size Of
The Standard: The Size Of Things Today we're never too proud to measure, count or otherwise take numerical stock of things. On the contrary, we take a technocrat's pride in hauling out one yardstick or another at every opportunity, translating the fluid, messy world around us into the comforting precision of numbers. We have embraced the carpenter's great credo, "measure twice, cut once." Yet it's a paradox of business life that the very act of measuring can change the reality we're trying to size up - with consequences we ignore at our peril.Permalink | Tuesday, July 24, 2001
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