The social enterpriseNice article by Jon Udell. He talks about the changing social landscape with regards to social software. His main point: "If individuals agree to work transparently, they (and their employers) can know more, do more, and sell more." This transparency it seems, is a necessity for social software to work. This kind of conformance to technology may seem blasphemous at first, but as Udell points out, can serve a common good. But even then, transparency must be volunteered, not conscripted (to borrow Dave Snowden's often used phrase).
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