The ‘Only’ statement: focus on your project’s key goals
Austin Govella reuses Marty Neumeier's Only Statement for brand strategy for describing the project's key goals.
"An Only statement is a really good way to focus a team on the project’s constraints (the WHAT, WHO, WHERE, and WHY), as well as on its strengths (the HOW and WHEN). This kind of focus is especially important on teams where shared vision drives the quality of the work (like an agile team)."
Check out the follow up article on using the Only Statement for the I.A. Institute.
Add tag Permalink | Thursday, July 31, 2008
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