The Mysterious Power of Context
Michael Bierut explores the impact of getting the right context in making design decisions.
"All of this is compounded by the fact that designers themselves have very little faith in context. We too want the quick hit, the clever idea that will sell itself in the meeting and, even better, jump off the table in design competitions. More than anything, we want to proffer the promise of control: the control of communication, the control of meaning. To admit the truth — that so much is out of our hands — marginalizes our power to the point where it seems positively self-destructive. This is especially true in graphic design, where much of our work's functional requirements are minimal on one hand and vague on the other. "The pleasure of recognition and the promise of meaning" is a nice two line performance specification, but one that's impossible to put to the test."
Add tag Permalink | Friday, July 07, 2006
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