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The Information Architecture of Behavior Change Websites

This research report looks at the IA of sites that are designed to influence behavioral change, for example, giving up smoking. The report identifies 3 types of structure: hierarchical, matrix (hypertext), tunnel (linear) and the hybrid (a mix of the other types).

“The Internet has rapidly become an accepted part of daily life for hundreds of millions of people worldwide. As a result, it is reasonable to conclude that these revolutionary advances will act as a catalyst to expand the scope and impact of both persuasive technology, in general, and of Internet-based health behavior change programs. We have highlighted the important role that IA designs can have upon the design and likely impact of online behavior change programs.”

Via Adaptive Path’s Signposts.

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