The House That Ogilvy Built
Interesting read from Strategy+Business. In this piece author Kenneth Roman describes the business genius of David Ogilvy and the principles he used to build the enduring firm.
More than anything else, the glue that held together the organization as it grew around the world was training. Ogilvy used the metaphor of a teaching hospital. “Great hospitals do two things,” he said. “They look after patients, and they teach young doctors. Ogilvy & Mather does two things: We look after clients, and we teach young advertising people. Ogilvy & Mather is the teaching hospital of the advertising world. And as such, it is to be respected above all other agencies.”
Add tag Permalink | Thursday, April 30, 2009
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