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The Craft of Connection

This is another good article from the latest issue of Strategy+Business.
Written by Tim Laseter and Rob Cross the article focuses on communities of practice as they exist in various forms in various organizations:

Despite the huge potential returns, few managers adequately invest in developing these kinds of networks and deliberately designing them to foster measurable business results. One reason for this is the misperception that networks, which are essentially self-governing communities, draw their energy from common enthusiasms and a shared sense of purpose and thus cannot be managed. Furthermore, some academics argue that communities of practice are emergent systems that must be allowed to form and evolve without direction.

But experience in real-world companies suggests that these entities can and should be actively managed, albeit not with conventional forms of management.

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