The Chronicle: Columbia University’s Fathom
The Chronicle: Columbia University's Fathom Seeks New Users Among Readers of 'The New Yorker'The ad marks a new step for Fathom, which until recently has relied mainly on so-called viral marketing -- adspeak for "word of mouth" -- and on building a base of users through the students, alumni, and staff and faculty members of its member institutions. Fathom, which sells courses and offers scholarly articles online, is a venture that was started by Columbia and that includes a dozen other colleges, museums, and the like.
Permalink | Wednesday, October 31, 2001
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