The Art of Execution
Guy Kawasaki on how to execute projects; his first advice: Create something worth executing. I like his definition of setting goals:
[The] right goals embody these four qualities:
Measureable.
Achievable.
Relevant.
Rathole-resistant.
Guess you are wondering what "Rathole-resistant" means? According to him,
A goal can be measureable, achievable, and relevant and still send you down a rathole. Let's say you've created a content web site. Your measureable, achievable, and relevant goal is to sign up 100,000 registered users in the first ninety days. So far, so good. But what if you focus on this body count without regard to the stickiness of the site? So now you've gotten 100,000 people to register, but they visit once and never return. That's a rathole. Ensure that your goal encompasses all the factors that will make your organization viable.
Permalink | Tuesday, January 31, 2006
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