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Use Microblogging to Increase Productivity

From Jeanne C Meister and Karie Willyerd, guest blogging at HBR.

“Ubiquity First, Revenue Later. Build an audience first and then uncover how it can lead to increased employee productivity or faster time to competence. Since microblogging is a modest expense, (often as low as $1.00 per user per month) there need not be elaborate ROl studies prior to piloting the service. However, you do need to identify key business goals you want to measure as microblogging rolls out across the company, such as increased brainstorming or greater ease in seeking feedback from employees. Then follow the impact on revenue.”

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