Tags // Interviewing
Laddering: A Research Interview Technique for Uncovering Core Values
"Asking Why? during research interviews seems rather obvious and straightforward. I have always tried to make it a point to structure my research interview scripts to ask Why? when following up on questions I’ve asked participants. However, the Means End Chain theory and the laddering method provide a focus and a direction for the Why? questions. While the actual implementation of the laddering technique may be difficult and cumbersome, I found a general awareness of the goals for asking Why? to be helpful. My hope is that using the essential concepts of the laddering technique will help me uncover people’s root consequences and values, providing insights that I can leverage in my design projects."
Site visit interviews: from good to great
Gret Higgins from Userfocus has written a good primer on interviewing skills required when doing site visits.
- Good interviewers build rapport. Great interviewers realise that rapport involves more than meeting and greeting.
- Good interviewers listen. Great interviewers realise that listening involves more than using our ears.
- Good interviewers are sympathetic. Great interviewers are empathic.
- Good interviewers are aware they might be biased. Great interviewers use their self-awareness to uncover blocks to listening.
- Good interviewers note inconsistencies between what someone says and what they observe. Great interviewers investigate these inconsistencies
An Ethnography & Interviewing Primer
The IIT Institute of Design is a graduate school of design dedicated to advancing the methods and practice of human-centered innovation. We believe that real innovation starts with users' needs and employs a set of reliable methods, theories, and tools to create solutions to their problems. Ethnography and interviewing are how we, as designers, see the world through other people's eyes and get them to tell us their stories. In the spring of 2008, we talked to professors, experts, and students about this philosophical orientation and how to actually get people to talk. To ground things a bit, we took a look at a truly universal article of clothing – denim jeans – and set out to understand: "Who's buying premium denim and why?"
Via Todd Warfel
Setting Up Business Stakeholder Interviews - Part I
Michael Beavers has written an article on holding stakeholder interviews. Part I explains how to "pay special attention to the influence of company politics on stakeholder interviews and how you can avoid some of the biggest pitfalls by properly recruiting subjects and setting up your interviews in a way that minimizes the effects of client bias."
A few days ago, I arrived early for my presentation on Web Standards at a local polytechnic. Instead of waiting outside in the sweltering heat I went inside a new campus bookstore -- thought I pick up a math book and see what's being taught these days. Instead I chanced upon a fantastic book on research interviewing.
Research Interviewing - the range of techniques by Bill Gillham is one of those books that gives both the sense of substance and of closure -- you feel confident after reading them. It covers the entire process from interviewing techniques all the way through to coding and analyzing findings. And all explained in a brief, fluent and fun style.
Conducting Successful SME Interviews
This is a good quick reference article on conducting any kind of interview:
"Successful SME interviews require careful research and preparation in advance. During the interview, good listening skills, critical analysis, and the ability to maintain control of the range and depth of the interview with appropriate tact are crucial to successful outcomes. After the interview, give prompt attention to notes and any required follow-through. When working with hostile SMEs or those with poor communication skills emphasize the strengths of the relationship and develop strategies to work around any weaknesses."
Adaptive Path:Six Steps to Better Interviews and Simplified Task Analysis
Adaptive Path: Six Steps to Better Interviews and Simplified Task Analysis
- Focus on Deeper Goals
- Slow Down
- Ask Why
- Forget the Clock
- Dig for Details
- Scrap the Questionnaire
Science Friday: Everyday Design InterviewsScience Friday: Everyday Design
Interviews with Don Norman, Michael Graves, and Henry Petroski.
Note: Real Audio.
CETIS: CETIS interviews Mikael NilssonCETIS: CETIS interviews Mikael Nilsson about the Edutella project
We are in the midst, it seems, of a quiet revolution in computing. The technologies that built the internet, with its giant server farms and gigabyte databases, are giving way to a new wave of distributed technologies. After the furore over music network Napster dies down, we are seeing a new generation of projects in the education field taking up the peer-to-peer challenge of building distributed, "democratic" learning technology. One of the most interesting new projects out there is Edutella, an attempt to create a distributed web for learning metadata making use of emerging standards...
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