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Tags // Design Thinking

Better User Experience With Storytelling – Part One

A good read on how storytelling can unite the different aspects of the user experience such as brining different perspectives together, defining the goal or defining the user (personas). However, there is another benefit that the article briefly touches upon and that is defining the journey (scenarios). It’s one thing to define a user, but a whole different perspective when you chart out the journey of this user accomplishing goals and tasks.

Systems Thinking: A Product Is More Than the Product

A good read by Donald Norman on the need to look at the systems view when it comes to designing products—“A product is actually a service. Although the designer, manufacturer, distributer, and seller may think it is a product, to the buyer, it offers a valuable service.”

MIT Sloan: Design Thinking Special Report

This report was out in July. It has articles by prominent personalities from Donald Norman to Edward Tufte.
"Design thinking — distinct from analytical thinking — has emerged as the premier organizational path not only to breakthrough innovation but, surprisingly, to high-performance collaboration, as well. “It’s not about the pretty,” says one design-thinking practitioner, “it’s about the productive.” In this special section of articles, interviews, illustrated cases and research findings, the Review explores how to put design thinking to work."

IDESiGN - Design thinking for kids

A whole lot of design thinking material on this website by Dr. Charle Burnette. Via bplusd

How we think (Sametz Blackstone)

Here are some wonderful articles on design thinking and brand. Check out the Information design: a map to meaning (PDF, 1.3 mb) for a detailed Tufte-type explanation on information design. [via infodesign]

Strategy by Design

The entire Masters of Design issue of FastCompany is now online. This article, Strategy by Design, by the head of IDEO is a real gem. His five point plan for design thinking can be applied to any kind of work. Here they are:

  1. Hit the streets
  2. Recruit T-shaped people
  3. Build to think
  4. The prototype tells the story
  5. Design is never done

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