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Sydney Morning Herald: Lies, damn

Sydney Morning Herald: Lies, damn lies and Net statistics
Researchers still love the Internet, for they continue to count the ways the ways we use it, how much we use it, where we go online and why. And the data piles higher at the merest hint of an online transaction. Yet analysts are beginning to take a more sober look at research, particularly in the aftermath of the tech wreck, reconsidering the way research is gathered and the way it is used by the companies that commission it.

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