Strategy+Business: Why Know-Who Trumps Know-HowStrategy+Business: Why Know-Who Trumps Know-How
The innovation process is no longer limited to intracorporate know-how, but leverages instead global know-who. Know-how is the ability to solve problems efficiently based primarily on internally accumulated knowledge, experience, and skills. Know-who is the ability to acquire, transform, and apply that know-how.
Know-who based companies know who has the know-how; have the active empathy to rapidly establish the trustful relationship required to acquire that know-how; and have the multiple competencies required to transform and apply it in a new context so that innovation can occur.
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