Strategy+Business: The Economics of Aesthetics
Strategy+Business: The Economics of AestheticsThe aesthetics movement is gathering momentum. There's a lot of activity after the publication of the Substance of Style. Don Norman's book Emotional Intelligence due early next year might just tip the adoption curve. Here's a quote from this article: "Style can no longer be an afterthought. It has become a critical source of product identity and economic value. The desire for interesting, enjoyable, and meaningful sensory experiences is everywhere."
Permalink | Friday, November 14, 2003
Page 1 of 1 pages