Strategy+Business: The Co-Creation Connection Now
Strategy+Business: The Co-Creation Connection Now consumers are challenging this corporate logic of value creation. Spurred by the consumer-centric culture of the Internet — with its emphasis on interactivity, speed, individuality, and openness — the consumer’s influence on value creation has never been greater, and it is spreading to all points in the value chain.Permalink | Tuesday, April 30, 2002
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