Strategy+Business: How to Win the Information Battle — Lessons from a Modern War
Strategy+Business: How to Win the Information Battle — Lessons from a Modern War"Perhaps the most important lesson from the Iraq war is that managing real-time communications is as important as managing real-time processes. Communication is moving from being a peripheral, specialist responsibility to being an essential and integral element of corporate leadership. No matter the organization — government, business, nonprofit — the roles of professional communicators who lead communications functions are being reinvented and reinvigorated. As the Iraq conflict proved, they hold the power to wield crucial offensive and defensive strategic weapons for converting information into understanding."
Permalink | Wednesday, July 30, 2003
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