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Strategy by Design

The entire Masters of Design issue of FastCompany is now online. This article, Strategy by Design, by the head of IDEO is a real gem. His five point plan for design thinking can be applied to any kind of work. Here they are:

  1. Hit the streets
  2. Recruit T-shaped people
  3. Build to think
  4. The prototype tells the story
  5. Design is never done

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