Stories that inspire action
Interesting article in the latest Interactions magazine on storytelling in organizations. Gary Hirsch and Brad Robertson describe a framework called the "story plotter" which they use to classify stories into 4 categories along 2 dimensions: positive and negative; current and what could be.
The 4 categories are:
- Stories of fact (current, positive): these are stories that have happened in the organization's past can can be used to guide its future.
- Stories of contradictions (current, negative): these are stories (or like Snowden would like to call them 'antistories) that are currently being told about how the organization is contradicting its stated values.
- Stories of possibility and revolution (positive, what could be): these are stories that can used to direct the organizations actions towards a desired state.
- Stories of fear and anxiety (negative, what could be): these are stories of concern that people have about the organization (or in Snowden's terms, the 'hell' state).
Interesting classification. Definitely not exhaustive, but like the authors argue, actionable.
storytelling Add tag Permalink | Wednesday, July 22, 2009
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