Stories that inspire action
Interesting article in the latest Interactions magazine on storytelling in organizations. Gary Hirsch and Brad Robertson describe a framework called the "story plotter" which they use to classify stories into 4 categories along 2 dimensions: positive and negative; current and what could be.
The 4 categories are:
- Stories of fact (current, positive): these are stories that have happened in the organization's past can can be used to guide its future.
- Stories of contradictions (current, negative): these are stories (or like Snowden would like to call them 'antistories) that are currently being told about how the organization is contradicting its stated values.
- Stories of possibility and revolution (positive, what could be): these are stories that can used to direct the organizations actions towards a desired state.
- Stories of fear and anxiety (negative, what could be): these are stories of concern that people have about the organization (or in Snowden's terms, the 'hell' state).
Interesting classification. Definitely not exhaustive, but like the authors argue, actionable.
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