Stanford Business: Innovators Navigate Around Cliques
Stanford Business: Innovators Navigate Around CliquesLooking at entrepreneurs' social networks and their career histories to see what the connection is to innovation, Martin Ruef, assistant professor of strategic management, concludes that the most creative entrepreneurs spend less time than average networking with business colleagues who are friends and more time networking with a diverse group that includes acquaintances and strangers. "Contrary to common assumptions," says Ruef, "the evidence suggests that in many cases strong social ties do not provide significant new information, so it helps not to be as embedded in them."
Permalink | Thursday, May 29, 2003
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