Spiderman-India: Experiment in transcreation
Transcreation, according to the Indian licensee of Marvel Comics, is the taking of a western idea and completely reinventing it so as to fit a local context. He is talking about the launch of Spiderman-India comic series. In this series, Spiderman dons a sarong and fights crime in the clogged streets of Bombay! I'm waiting to see how such a well-grained western idea can be adapted to meet local requirements. Such experiments will also shed some light on the degree of change required to meet globalization requirements -- be if for products or for websites.Permalink | Monday, June 28, 2004
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