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Sorting through Net noise

Interesting read on analyzing public disclosure on the Web and looking for patterns that can be leveraged. "In their study, Admati and Pfleiderer develop an economic model to address what happens when consumers, for whatever reason, want to share information with fellow consumers and they have a simple avenue to transmit their opinions. Will information be transmitted in the most efficient way when forces are allowed to work unhindered? And will results be distorted if it costs something to send the message, or if some senders' opinions are not relevant to others' experience?"

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