Sorting Out the Content Tail
The content tail this article talks about it the conversations than ensue in blogs around a published article. It is this tail that is becoming more valuable than the head and media companies have to realize its potential. "Media companies that understand how to make money on the long tail their content creates are very likely to outstrip the money they make selling content in its original form, perhaps exponentially. Massive distribution and redistribution by other organizations and people of all types around the world will keep content alive for years after it's originally produced."Permalink | Friday, November 19, 2004
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