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Six ways to make Web 2.0 work

From the McKinsey Quarterly:

  1. The transformation to a bottom-up culture needs help from the top
  2. The best uses come from users—but they require help to scale
  3. What’s in the workflow is what gets used
  4. Appeal to the participants’ egos and needs—not just their wallets
  5. The right solution comes from the right participants
  6. Balance the top-down and self-management of risk

I like point number 3 - what's in the workflow is what gets used. The key here is to work the process to include the new technology and prove that this is more effective. If you have a culture that is aligned with Web 2.0, this task just gets easier. See Google for example.

"Google is an instructive case to the contrary. It has modified the way work is typically done and has made Web tools relevant to how employees actually do their jobs. The company’s engineers use blogs and wikis as core tools for reporting on the progress of their work. Managers stay abreast of their progress and provide direction by using tools that make it easy to mine data on workflows. Engineers are better able to coordinate work with one another and can request or provide backup help when needed. The easily accessible project data allows senior managers to allocate resources to the most important and time-sensitive projects."

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