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Six Design Lessons From the Apple Store

Jesse James Garrett analyzes the newly opened Apple Store in San Francisco with regards to the total brand experience. Here is his list of design elements:
  1. Create an experience, not an artifact
  2. Honor context
  3. Prioritize your messages
  4. Institute consistency
  5. Design for change
  6. Don

    Add tag Permalink | Tuesday, July 13, 2004

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