Shirky: Broadcast Institutions, Community ValuesShirky: Broadcast Institutions, Community Values
If you were a broadcast media outlet thinking about community building, here are five things you would think about:
1. Audiences are built. Communities grow.
2. Communities face a tradeoff between size and focus.
3. Participation matters more than quality.
4. You may own the software, but the community owns itself.
5. The community will want to build. Help it, or at least let it.
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