ROI Is Not a Silver Bullet: Five Actionable Steps for Valuing User Experience Design
Scott Hirsch of Adaptive Path writes about the right way to justify corporate investment in web design. Return on investment or ROI, he says, is not the way to go: "Although ROI methodology can be a useful tool for prioritizing possible web development projects, by itself ROI is not the answer to building a stronger user experience design competency." Scott goes on to suggest 5 methods that can be used to highlight the benefits of web design: 1) understand the business value, 2) Look for quick wins, 3) target key user behaviors, 4) measure outcomes post launch and 5) evangelize success. To me the fifth point -- evangelize success -- is a key deliverable that will make stakeholders happy. Evangelizing success means writing a case study that shows the pre and post differences in design and how it has helped increase business value. This case study can then be used for internal branding purposes that can increase corporate-wide know-how on the affects of good web design. Here are some tips for writing persuasive case studies.Permalink | Thursday, July 22, 2004
Page 1 of 1 pages