Purpose of business
MIT video lecture by John Browne, Group Chief Executive, British Petroleum.
One common view of business makes a sharp distinction between making money and doing good in society. This is a “limited and distorted” perspective, according to John Browne. Business that focuses just on money doesn’t invest in the future -- in its employees, new ideas, markets or products -- and won’t be around for long. Any successful business is part of society, says Browne, “and exists to meet society’s needs.”
Permalink | Monday, July 10, 2006
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