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Predictably Irrational

I really enjoyed Dan Ariely's book -- Predictably Irrational -- on everyday decision-making. He goes on to show how bad we're really at when making decisions and that we are predictable in making these decisions -- that is we make them time and time again, sometimes even when we have the knowledge of making such deviations. There book website has many demonstrations that we can take to test out some of our decision making flaws.

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