Poynter: The State of News MultimediaPoynter: The State of News Multimedia
Finally, if your organization is interested in doing a better job of online storytelling -- and perhaps winning in next year's SND.ies -- here's some advice from the judges on multimedia news content:
- Don't be too clever with your interface design. Make it easy for the reader without adding superfluous tricks that detract from the content.
- Don't throw too many "gee whiz, look what I can do" components into a multimedia project, when a more routine approach would have been just as, if not more, effective.
- Don't toss too much information in a multimedia package unless you're got a clear organizational scheme with which to guide readers through. Many designers add sounds to buttons, but making them too loud or obnoxious is a turn-off.
- If you're a small online-news organization, don't try to do too many multimedia projects. Focus on doing a few well during the year, rather than a bunch not as well.
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