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Pick and choose might be key

An important message lies in this Australian experiment -- mixing both information and instruction are essential for public use of e-learning material. I wrote about this strategy in 2001 under the title of Blending Information and Instruction. What I did then, and guess what is still relevant today, is to look at companies that were providing exemplar online support. I chose Macromedia, Adobe and Apple back then and analyzed their online support strategy. These companies offered both information in the form of knowledge bases and instruction in the form of small modules and full-blown courses. This is the same strategy the Austrade pilot has implemented with success.

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