Peterme: Themes in User Experience, Part 2: Empathy
Peterme: Themes in User Experience, Part 2: EmpathyThrough our empathy, we inevitably become advocates for our users. When people in the organization try to get end-users to do things they would have no reasonable interest in doing, we pipe up, saying, "You can't expect people to do that! They have no motivation for it, there's no value in it for them!" When people in the organization dismiss those who can't use a product as "stupid users", we shout, "They're not stupid! They're just being people! They're being themselves. You haven't bothered to understand the context in which they're using it, their capabilities, their desires. Don't call them 'stupid'!"
Permalink | Tuesday, June 10, 2003
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