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Peter Morville: Social Network Analysis

Peter Morville: Social Network Analysis (via webword) How do knowledge workers learn? How do they decide what to learn next? What motivates them to share? These questions are central to the challenges of knowledge management, and yet most corporate portals and online communities are designed in ignorance of their answers. The truth lies within the social fabric that connects people to people and people to content. Relationships, trust and serendipity play key roles. To illustrate, let me tell you a story about my recent foray into social network analysis, a strange world filled with mavens and connectors, structural holes, intensional networks, and socially translucent systems.

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